Last updated: August 1, 2026
This policy describes how ExeLoop ('we', 'us', 'our') collects, uses, and protects information when you visit this site, use the ExeLoop CRM product, or connect a third-party integration. It includes our use of Meta Platform Data through the Meta Lead Ads integration.
What we collect
When you submit the contact form, we collect the details you provide: your name and work email, and, if you choose to provide them, your company or team name, phone number, team size, lead sources, and message.
We also collect technical information automatically, including your IP address, browser and device information, browser language, screen size, pages visited, page title, referrer, and active time on a page. This information is used for security and aggregate site analytics. Google Analytics operates in cookieless, consent-denied mode, and Umami records page and engagement analytics without assigning a persistent visitor identifier. We do not use third-party advertising cookies on this site.
How we use it
Information from the contact form is used only to respond to your inquiry and any related follow-up. We do not add you to a mailing list, sell your contact details, or use them for third-party advertising.
Technical information is used for diagnostics, abuse prevention, and aggregate visitor analytics. It is processed by Google Analytics and Umami to provide those analytics services.
How we store it
Contact form submissions are delivered as email to our team inbox. They are retained for as long as is needed to handle your inquiry and any follow-up, and then archived.
Meta Lead Ads integration
When a customer chooses to connect a Meta account and Page to ExeLoop, the customer authorizes ExeLoop to use Meta Platform Data only to provide the requested CRM integration. We request only the permissions needed to list the Pages the customer manages, identify and subscribe the selected Page to Lead Ads notifications, list its Lead Ads forms, and retrieve submissions from those forms. We do not request or use permissions to read or manage advertising-account reporting data.
We request business_management solely so Meta can include Business Manager-owned Pages in the Page list used to select a Page to connect. ExeLoop does not call Business Manager endpoints or request or store Business Manager IDs, names, or ad-account lists through this integration.
Data we receive from Meta
- Connected-account and Page data: the Meta app-scoped account ID and display name, selected Page ID, name, category, access token, and connection status.
- Lead-form data: form ID, name, status, and lead count for forms on the selected Page.
- Lead Ads submissions: the lead ID, submission time, and the answers provided in the form, which may include a person's name, email address, phone number, and any other fields the Page owner chose to include.
- Lead attribution data: the associated Page, form, campaign, and ad IDs and names.
How we use Meta Platform Data
ExeLoop imports Lead Ads submissions into the connected customer's CRM workspace, matches them to the selected Page and form, and uses the information to route, assign, follow up with, and report on the customer's leads. Page and form data lets the customer configure that routing and verify that the integration is working. We do not sell, rent, or use Meta Platform Data for behavioural advertising, or for any purpose unrelated to providing or improving these customer-requested CRM features.
Access, sharing, and retention
Meta Platform Data is available to the connected customer's authorized ExeLoop users according to that customer's workspace access controls. ExeLoop personnel may access it only when necessary to provide support, maintain security, investigate abuse, or comply with law. We may also process it through service providers acting on our behalf to operate the Service; they may use it only for that purpose.
Connection data is retained while the customer keeps the Meta integration connected. Imported lead data is retained in the customer's CRM workspace while the customer uses the Service or until the customer deletes it. When a customer deletes its ExeLoop account, we delete its personal data, including Meta-sourced data, within 30 days except where retention is required by law. See our data deletion policy for details.
Disconnecting Meta and requesting deletion
A customer can disconnect Meta from ExeLoop in Workspace settings → Integrations → Meta/Facebook. This stops future imports and removes the connected account's access token and connection data. A person whose information was submitted through a customer's Lead Ad should request deletion from that business first, as the business controls the lead record. Anyone may also contact [email protected] with the subject line “Meta data deletion request”; we will verify the request and handle data in our control as described in our data deletion policy.
Your rights
- You may request a copy of any personal data we hold about you.
- You may request that we delete your personal data — see our data deletion policy.
- You may request corrections to inaccurate data.
To make a request or ask a privacy question, email [email protected].
Cookies
This marketing site uses no analytics or advertising cookies — our analytics runs in cookieless modes that set none. The site sets one functional cookie to remember an India site choice for up to one year. If the anti-bot check is shown on the contact form, Cloudflare Turnstile may process browser and device information to protect the form from abuse. The ExeLoop CRM product has its own cookie policy, disclosed in-app.
Children's privacy
This site is not directed at children under 18, and we do not knowingly collect their personal data.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top reflects the most recent change. Material changes will be highlighted at the top of this page for at least 30 days.
Questions about this policy? Email [email protected].